Sales professionals should make a point of telling every customer that three-season tires deliver outstanding traction at what temperature?

Three-season tires are designed to perform optimally in a range of temperatures, particularly in conditions that are above 40 degrees Fahrenheit. This is significant because as temperatures drop below this threshold, the rubber compounds in three-season tires can begin to harden, leading to diminished traction and performance in colder conditions.

Educating customers about the importance of temperature in relation to tire performance ensures they make informed decisions based on when and how they typically drive. It's essential for sales professionals to highlight this key fact, as it helps consumers understand the limitations and capabilities of three-season tires, ultimately aiding them in selecting the right tire for their needs based on their driving habits and local climate.